---
title: "Your \"who\" using your expertise as an example"
url: "https://1forge.de/en/blog/your-who-using-your-expertise-as-an-example/"
image: "https://1forge.de/_assets/processed/54dB9EDJqM3n0bvjm4LR8Hn-YZIdkH46H-k6h7BojvY/q:85/w:1152/h:768/fn:Y3NtXzEyOF8xYzczN2RlNDRh:t/cb:7f2f3ea88f09d5a0803bf2f4a5de06e80230e1bf/bG9jYWw6L2ZpbGVhZG1pbi9CaWxkZXIvRm90b3MvMTI4LmpwZw"
date: 2025-01-20
modified: 2025-01-20
lastUpdated: 2025-01-20
---

# Your "who" using your expertise as an example

1. [Home](https://1forge.de/en/)
2. Your "who" using your expertise as an example

  05.09.2018

   ![](https://1forge.de/_assets/processed/7PBKToNq3iD-ivVzjvhEvQZEpMzYhkRC0IpR7DSMdSo/q:85/w:400/h:267/fn:Y3NtXzEyOF9lMTYwOTMyZTE1:t/cb:7f2f3ea88f09d5a0803bf2f4a5de06e80230e1bf/bG9jYWw6L2ZpbGVhZG1pbi9CaWxkZXIvRm90b3MvMTI4LmpwZw) Your "who" using your expertise as an example
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You have gathered the concentrated competence in your company? Perhaps you would like to tell a story about your staff beyond the organisational chart and portrait photos.

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 Blog, News, Latest - Curse and blessing
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Ongoing maintenance areas on your website obviously require time, creativity and consistency. Don't see them as a "chore" but as a potential opportunity. This way you can continuously publish new references, topics and industry content worth mentioning. Your advantages are:

- You create continuous update intervals and avoid "news from 2005".
- **Increase/variate potential visibility** in Google & Co. via thematic considerations.
- Public relations: Take your PR into your own hands as an active supplement to media over which you have less influence.

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