05.09.2018
Your "who" using your expertise as an example
You have gathered the concentrated competence in your company? Perhaps you would like to tell a story about your staff beyond the organisational chart and portrait photos.
Blog, News, Latest - Curse and blessing
Ongoing maintenance areas on your website obviously require time, creativity and consistency. Don't see them as a "chore" but as a potential opportunity. This way you can continuously publish new references, topics and industry content worth mentioning. Your advantages are:
- You create continuous update intervals and avoid "news from 2005".
- Increase/variate potential visibility in Google & Co. via thematic considerations.
- Public relations: Take your PR into your own hands as an active supplement to media over which you have less influence.
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