22.01.2018
Your "what" using the example of a specific target group
Are you lacking ideas about what you could publish in a blog? How about your offer based on the example of a customer or a reference? Via thematic categories, your post will then appear on corresponding sub-pages and automatically you will have an update on different pages.
Blog, News, Latest - Curse and blessing
Ongoing maintenance areas on your website obviously require time, creativity and consistency. Don't see them as a "chore" but as a potential opportunity. This way you can continuously publish new references, topics and industry content worth mentioning. Your advantages are:
- You create continuous update intervals and avoid "news from 2005".
- Increase/variate potential visibility in Google & Co. via thematic considerations.
- Public relations: Take your PR into your own hands as an active supplement to media over which you have less influence.
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